We use these seven principles to guide the work we develop on behalf of our clients. We believe these principles set us apart.

1. Identify the client’s real challenge

Listen and you’ll hear the spoken needs of a client. Listen more closely and you’ll discover the unspoken ones. We make sure we approach every engagement strategically. Not only do we deliver what clients are asking for, but we also make sure that their real needs are addressed.

2. Simplify the complex without making it too simple

Clients have complex challenges. We dig deeply into them and look to synthesize and distill these challenges into clearly understandable and manageable opportunities that can be addressed through the strategic use of marketing and communications.

3. Understand the audiences inside and out

It’s crucial to understand what makes a client’s audiences tick before communicating with them. We use proven techniques to unlock their hearts and minds and as a result, communicating with audiences becomes easier, more effective and measurable.

4. Don’t do the same old thing

The way people communicate and learn has drastically changed over the past decade. We always look for new ways to connect with audiences, and make sure that the messages are relevant and resonate with them.

5. Bring only the best talent to clients

We recruit the most knowledgeable and experienced professionals who have a passion for marketing and communications, and who love to come up with fresh approaches to our clients’ greatest challenges.

6. Always deliver outstanding work

We’re perfectionists who are deeply committed to always creating work that surpasses our clients’ expectations and delivers results. No matter how small the project, we make sure the work we deliver is exceptional.

7. Have a relentless customer focus

We wouldn’t be in business for more than a decade if it weren’t for our clients. We put them front and center and make sure that we exceed their expectations in everything we do.

Dorothy-Balabanos Thoughts DJB