Women’s Health Research Institute at Northwestern University
• Branding, website and collateral development
The ChallengeThe Women's Health Research Institute at the Feinberg School of Medicine is devoted to advancing research outcomes that improve all aspects of women's health and well-being. They needed a new way to tell their complete story and also wanted a website dedicated to helping women better understand menopause.
The SolutionAs a result of our discovery process, DJB created a powerful brand identity that captured the Institute's vision. We developed collateral material that captured all of the initiatives and accomplishments of the Institute in promoting sex-based research. We designed, wrote and programmed a website that educated women on menopause and provided them with the ability to assess their symptoms. A woman can take the results of this assessment to her doctor and discuss ways to best manage her symptoms.
Check out the Women's Health Research Institute brand identity at www.womenshealth.northwestern.edu.
The address for the menopause website is www.menopause.northwestern.edu.
The ResultsThe new brand identity and supporting collateral increased awareness and visibility of the Women's Health Research Institute, and encouraged donors to make contributions. The menopause website is credited with educating women on menopause and providing them with valuable knowledge they can use in managing their symptoms.
Woodruff Lab at Northwestern University
The ChallengeThe Woodruff Lab, headed by Teresa K. Woodruff, Ph.D., is a team of research faculty, post-doctoral professionals, graduate students and lab technicians devoted to the study of ovarian and women's health. They needed a website that consolidated all of the Lab's work and that highlighted the impact of Dr. Woodruff's work in advancing ovarian and follicle biology.
The SolutionDJB designed and wrote copy for the entire website and provided Northwestern's IT Group with all of the content and photography for the site. We collaborated with them to program the site.
Check out the site at: www.woodrufflab.northwestern.edu.
The ResultsThe website is credited with providing the scientific community with the latest information on the Woodruff Lab's advances in ovarian and women's health.
Department of Medical Social Sciences
• Northwestern University Feinberg School of Medicine — Five Year Report
Situation SummaryThe Department of Medical Social Sciences needed a report that detailed their accomplishments over a five year period—and they needed it in a few short weeks for a high visibility university event.
Collaborating with a team of highly talented professionals in strategy, writing, design and photography, DJB created an impressive 26 page, 4/color report that celebrated the success of the department's first five years and shared its vision for the future. We worked nights and weekends to meet the aggressive timeline.
Check out a PDF of the brochure: http://www.mss.northwestern.edu/docs/MSSBrochure2014.pdf
Our client raved about the reviews they received from colleagues at the medical school. They were so pleased with our work that they referred us to others in the medical school who asked for similar reports.
Sudler Property Management
• Branding, website and collateral development
Situation SummarySudler Property Management wanted to update its marketing and communications materials.
SolutionThrough an extensive discovery process, DJB learned that Sudler needed a new brand which focused on the excellence they bring to the buildings they manage. We developed a new brand identity that established Sudler as the leader in Chicago property management. We also developed a marketing program for them which included the design, writing, and programming of a new website; a sales book for use with prospective properties; and several other collateral pieces.
Check out the website at: www.sudlerchicago.com
ResultsSudler was able to raise its profile among property management companies in Chicago and the programs we developed for them helped them win several new contracts.
Sara Lee Coffee and Tea
• Internal Branding
The ChallengeWhen Sara Lee integrated three business units to form Sara Lee Coffee & Tea North America, the new company needed an internal brand to unite its employees under a new vision and business strategy.
The SolutionWe developed a strong and strategically relevant brand, based on the findings of an extensive discovery process. The new brand was rolled out to 170 leaders and 2,000+ employees in a coordinated, phased plan that included live events, facilitated learning sessions, new hire training, roll out kits, posters, brochures, employee intranet, and other tactics.
The ResultsThe brand was enthusiastically embraced by employees. Leadership credits the branding program with helping employees maintain focus, enthusiasm and productivity during a period of corporate restructuring and transition.
• New Product Launch—Marketing Communications Campaign
The ChallengeCision was launching a new software product that would help public relations professionals more effectively measure and assess the coverage they were receiving in traditional and new media channels. They needed to brand their product, develop an introductory campaign, and launch the product to external and internal audiences.
The SolutionDJB conducted an extensive qualitative research study that determined the optimal positioning for the product. A team of writers, designers, strategists, and digital media consultants created a comprehensive internal and external communications plan that provided the strategy, messaging and tactics for the successful launch of the product. The team executed the program in a variety of channels, including trade advertising, public relations, social media, micro website, direct mail, and at trade shows.
The ResultsThe communications program is credited with the successful launch of the new product.
Fortune 100 Healthcare Company
• Salesforce Qualitative Research
Situation SummaryA major healthcare company wanted to improve its communication process with its 2,000+ person sales organization. They wanted to leverage technology to deliver more effective and impactful communications.
SolutionDJB conducted more than 100 thirty minute telephone interviews with a cross section of sales leaders, managers, and representatives. An analysis of the interviews revealed that the sales organization was unsatisfied with the information they were currently receiving. The analysis also provided insights into the most relevant information needed for effective sales performance, as well as the best processes and channels for receiving this information. Working collaboratively with our client, we also developed a process for streamlining the dissemination of communications.
ResultsThe healthcare company is currently refining its processes to provide the sales organization with information they need in a timely and efficient manner.
Fortune 500 Company
• Internal Communications Audit
The ChallengeA major consumer products company needed to assess the effectiveness of their current intranet site with their salesforce and home office employees.
The ApproachDJB conducted an extensive discovery process, followed up with qualitative and quantitative research studies with nearly 600 employees. The research identified strengths and weaknesses of the site. We provided a number of recommendations to improve the functionality of the intranet, as well as ways to improve the content.
The ResultsThe company used the results of the studies to improve their intranet site; employees now report greater satisfaction with the communications they receive.
J. Hilburn Men’s Clothiers
• Direct salesforce training
Situation SummaryJ. Hilburn, a designer of custom luxury menswear, uses a direct sales organization to sell its clothing line. They needed to upgrade the training they provided their new Style Consultants, so they could improve their sales performance and increase retention.
SolutionIn collaboration with another instructional designer, J. Hilburn’s existing training program was reviewed and several issues were identified. We then developed a new training program that consisted of a more interactive and thorough onsite training experience that was supplemented with pre- and post- training materials. We trained a dozen of J.Hilburn’s top sales performers and executives, who in turn trained a larger group of J.Hilburn sales leaders. These sales leaders became responsible for training all new Style Consultants.
J.Hilburn now uses the program we developed to train all of their new Style Consultants. They report better sales performance and increased retention.
Fortune 500 Management Consulting Firm
• Leadership Training
The ChallengeA large global management consulting firm wanted to develop leadership skills among its most promising managers. The firm created a 5 day leadership training program that needed to be executed across the United States.
The SolutionDJB co-facilitated an 8 hour daily training session for 5 consecutive days in locations across the US. The sessions covered topics as diverse as emotional intelligence, change management, influencing others, and included extensive case studies and group projects.
The ResultsDJB consistently received extremely high scores from participants who believed their extensive business experience added to the curriculum. Participants reported enhancing their skills as leaders because of DJB's facilitation techniques.
Fortune 500 Healthcare Company
• Leadership and salesforce training
Situation SummaryA major healthcare company needed to train its leaders and employees on the company’s new strategy, mission, vision and values.
In collaboration with another instructional designer, DJB developed the facilitator guide for training the leaders. We then led several sessions that gave leaders the knowledge and skills to internalize and take personal ownership of the strategy, mission, vision and values. A few months later, DJB created a facilitator guide for the sales organization and then led a series of sessions where the sales force internalized the strategy, mission, vision and made them their own.
DJB consistently received extremely high scores from participants who believed DJB’s extensive business experience added to the curriculum. Participants reported enhancing their skills as leaders because of our facilitation techniques.