A proven track record of partnering with clients to achieve success

CASE STUDY DIRECTORY


COMMUNICATIONS

Women’s Health Research Institute at Northwestern University
• Branding, website and collateral development

The Challenge

The Women's Health Research Institute at the Feinberg School of Medicine is devoted to advancing research outcomes that improve all aspects of women's health and well-being. They needed a new way to tell their complete story and also wanted a website dedicated to helping women better understand menopause.

The Solution

As a result of our discovery process, DJB created a powerful brand identity that captured the Institute's vision. We developed collateral material that captured all of the initiatives and accomplishments of the Institute in promoting sex-based research. We designed, wrote and programmed a website that educated women on menopause and provided them with the ability to assess their symptoms. A woman can take the results of this assessment to her doctor and discuss ways to best manage her symptoms.

Check out the Women's Health Research Institute brand identity at www.womenshealth.northwestern.edu.
The address for the menopause website is www.menopause.northwestern.edu.

The Results

The new brand identity and supporting collateral increased awareness and visibility of the Women's Health Research Institute, and encouraged donors to make contributions. The menopause website is credited with educating women on menopause and providing them with valuable knowledge they can use in managing their symptoms.

Woodruff Lab at Northwestern University
• Website

The Challenge

The Woodruff Lab, headed by Teresa K. Woodruff, Ph.D., is a team of research faculty, post-doctoral professionals, graduate students and lab technicians devoted to the study of ovarian and women's health. They needed a website that consolidated all of the Lab's work and that highlighted the impact of Dr. Woodruff's work in advancing ovarian and follicle biology.

The Solution

DJB designed and wrote copy for the entire website and provided Northwestern's IT Group with all of the content and photography for the site. We collaborated with them to program the site.
Check out the site at: www.woodrufflab.northwestern.edu.

The Results

The website is credited with providing the scientific community with the latest information on the Woodruff Lab's advances in ovarian and women's health.

Department of Medical Social Sciences
• Northwestern University Feinberg School of Medicine — Five Year Report

Situation Summary

The Department of Medical Social Sciences needed a report that detailed their accomplishments over a five year period—and they needed it in a few short weeks for a high visibility university event.

The Solution

Collaborating with a team of highly talented professionals in strategy, writing, design and photography, DJB created an impressive 26 page, 4/color report that celebrated the success of the department's first five years and shared its vision for the future. We worked nights and weekends to meet the aggressive timeline.

Check out a PDF of the brochure: http://www.mss.northwestern.edu/docs/MSSBrochure2014.pdf

The Results

Our client raved about the reviews they received from colleagues at the medical school. They were so pleased with our work that they referred us to others in the medical school who asked for similar reports.

Sudler Property Management
• Branding, website and collateral development

Situation Summary

Sudler Property Management wanted to update its marketing and communications materials.

Solution

Through an extensive discovery process, DJB learned that Sudler needed a new brand which focused on the excellence they bring to the buildings they manage. We developed a new brand identity that established Sudler as the leader in Chicago property management. We also developed a marketing program for them which included the design, writing, and programming of a new website; a sales book for use with prospective properties; and several other collateral pieces.

Check out the website at: www.sudlerchicago.com

Results

Sudler was able to raise its profile among property management companies in Chicago and the programs we developed for them helped them win several new contracts.

Sara Lee Coffee and Tea
• Internal Branding

The Challenge

When Sara Lee integrated three business units to form Sara Lee Coffee & Tea North America, the new company needed an internal brand to unite its employees under a new vision and business strategy.

The Solution

We developed a strong and strategically relevant brand, based on the findings of an extensive discovery process. The new brand was rolled out to 170 leaders and 2,000+ employees in a coordinated, phased plan that included live events, facilitated learning sessions, new hire training, roll out kits, posters, brochures, employee intranet, and other tactics.

The Results

The brand was enthusiastically embraced by employees. Leadership credits the branding program with helping employees maintain focus, enthusiasm and productivity during a period of corporate restructuring and transition.

 

MARKETING

Cision
• New Product Launch—Marketing Communications Campaign

The Challenge

Cision was launching a new software product that would help public relations professionals more effectively measure and assess the coverage they were receiving in traditional and new media channels. They needed to brand their product, develop an introductory campaign, and launch the product to external and internal audiences.

The Solution

DJB conducted an extensive qualitative research study that determined the optimal positioning for the product. A team of writers, designers, strategists, and digital media consultants created a comprehensive internal and external communications plan that provided the strategy, messaging and tactics for the successful launch of the product. The team executed the program in a variety of channels, including trade advertising, public relations, social media, micro website, direct mail, and at trade shows.

The Results

The communications program is credited with the successful launch of the new product.

Fortune 100 Healthcare Company
• Salesforce Qualitative Research

Situation Summary

A major healthcare company wanted to improve its communication process with its 2,000+ person sales organization. They wanted to leverage technology to deliver more effective and impactful communications.

Solution

DJB conducted more than 100 thirty minute telephone interviews with a cross section of sales leaders, managers, and representatives. An analysis of the interviews revealed that the sales organization was unsatisfied with the information they were currently receiving. The analysis also provided insights into the most relevant information needed for effective sales performance, as well as the best processes and channels for receiving this information. Working collaboratively with our client, we also developed a process for streamlining the dissemination of communications.

Results

The healthcare company is currently refining its processes to provide the sales organization with information they need in a timely and efficient manner.

Fortune 500 Company
• Internal Communications Audit

The Challenge

A major consumer products company needed to assess the effectiveness of their current intranet site with their salesforce and home office employees.

The Approach

DJB conducted an extensive discovery process, followed up with qualitative and quantitative research studies with nearly 600 employees. The research identified strengths and weaknesses of the site. We provided a number of recommendations to improve the functionality of the intranet, as well as ways to improve the content.

The Results

The company used the results of the studies to improve their intranet site; employees now report greater satisfaction with the communications they receive.

 

TRAINING

J. Hilburn Men’s Clothiers
• Direct salesforce training

Situation Summary

J. Hilburn, a designer of custom luxury menswear, uses a direct sales organization to sell its clothing line. They needed to upgrade the training they provided their new Style Consultants, so they could improve their sales performance and increase retention.

Solution

In collaboration with another instructional designer, J. Hilburn’s existing training program was reviewed and several issues were identified. We then developed a new training program that consisted of a more interactive and thorough onsite training experience that was supplemented with pre- and post- training materials. We trained a dozen of J.Hilburn’s top sales performers and executives, who in turn trained a larger group of J.Hilburn sales leaders. These sales leaders became responsible for training all new Style Consultants.

Results

J.Hilburn now uses the program we developed to train all of their new Style Consultants. They report better sales performance and increased retention.

Fortune 500 Management Consulting Firm
• Leadership Training

The Challenge

A large global management consulting firm wanted to develop leadership skills among its most promising managers. The firm created a 5 day leadership training program that needed to be executed across the United States.

The Solution

DJB co-facilitated an 8 hour daily training session for 5 consecutive days in locations across the US. The sessions covered topics as diverse as emotional intelligence, change management, influencing others, and included extensive case studies and group projects.

The Results

DJB consistently received extremely high scores from participants who believed their extensive business experience added to the curriculum. Participants reported enhancing their skills as leaders because of DJB's facilitation techniques.

Fortune 500 Healthcare Company
• Leadership and salesforce training

Situation Summary

A major healthcare company needed to train its leaders and employees on the company’s new strategy, mission, vision and values.

Solution

In collaboration with another instructional designer, DJB developed the facilitator guide for training the leaders. We then led several sessions that gave leaders the knowledge and skills to internalize and take personal ownership of the strategy, mission, vision and values. A few months later, DJB created a facilitator guide for the sales organization and then led a series of sessions where the sales force internalized the strategy, mission, vision and made them their own.

Results

DJB consistently received extremely high scores from participants who believed DJB’s extensive business experience added to the curriculum. Participants reported enhancing their skills as leaders because of our facilitation techniques.

Archdiocese of Chicago Office of Catholic Schools
• Parent Ambassador Training

The Challenge

The Archdiocese of Chicago Office of Catholic Schools understood the role that parents of current students played in influencing parents of prospective students. They wanted to train parents of current students to identify prospective parents, create genuine connection, deliver consistent messages, and provide direction for follow up.

The Solution

We utilized qualitative research to guide the development of a Parent Ambassador Program and to determine the optimal positioning for Catholic Schools. DJB developed the learning design, facilitator and participant guides, as well as other training materials. We trained more than 60 parents, principals and other administrators as to how to effectively create a customized Parent Ambassador Program at the local school level.

The Results

The Parent Ambassador Program is credited with helping the Office of Catholic Schools achieve its recruitment goals.

flipped Dorothy Balbanos